Compiled by DAN MCCARTHY Posted April 22, 2015 Filed Under: LIFESTYLE

When Robyn Exton attempted to produce HER, a social platform and dating app built by females for gay and bi-curious females, she knew that almost all (if you don’t all) of this present online dating sites in presence for either straight or homosexual everyone was mainly fashioned with guys in your mind.

HER creator and CEO Robyn Exton. Image via Twitter.

“ I was thinking it absolutely was ridicous no body had yet developed a dating application that has been created by and designed for homosexual or bi-curious females,” she claims. “That’s how all of it types of started.”

HER ended up being initially launched as being a pure play lesbian dating app two years back underneath the neogism “Dattch.” Exton noticed about 30 % of users were currently in a relationship, yet still desired to be held through to the thing that was taking place within their scenes that are respective. Therefore after tweaks and re-branding (Exton’s back ground is in brand consting), and launches within the UK, l . a ., San francisco bay area, and nyc, HER officially established in Boston this weekend that is past. In accordance with Exton the Hub ended up being a choice that is logical as Boston had been among the top urban centers regarly required.

“Our girls don’t get together for average of 10 times, therefore there’s a lot longer time when they must be chatting to every other,” she states. “once you simply have actually a picture of a face you’ve got absolutely nothing to explore, so our pages utilize content and events that are local assist girls fulfill one another and talk.”

Exton adds with a laugh: “It’s got all of the lesbians, and precisely what connects the lesbian community online.”

When users install the application, pages are presented one at the same time. But rather of simply a profile image and a swipe-left or swipe-right user interface, the pages integrate Instagram and Pinterest sensibilities, with mtiple photos, individual information, and community social activities “pinned” to a profile. When users “like” each other, communications may be delivered, and dialogues will start. Furthermore, the primary internet site has a blog having a spread of lesbian lifestyle content that is a combination of geo-specific topical articles and much more general filler (ie: “Lesbians and their animals”).

In towns and cities where HER is real time and boasting an energetic community of users (she remains mum on individual figures), Exton states the reaction happens to be exceptionally good through the LGBTQ community.

“I adore that girls show up and say, if I was gay or straight‘ I had no idea. We had been just interested. And today I’ve met a girl whom I’m dating, and we nevertheless don’t understand if I’m homosexual or straight but at the least there’s community where i could do this and start to become me,’” she says. “Then we’ve had individuals engaged and getting married … showing tattoos they got, or the pet they met up.”

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